You have an amazing idea. Our process is designed to clear away the noise, give it definition and a consumer driven point of difference, pressure-test it and get it to the marketplace with confidence.
Starting first with you and your stakeholders, then the marketplace, we uncover the potential of your product idea.
● Stakeholder interviews
● Market / Competitive assessment
● Data review
● Brand diagnostic
● Hypothesis generation
We have access to your target consumer and get a quick pulse check on your brand before we go too far down a path.
● What your customer thinks, feels
● Features that matter
● Where you stand
● Alternate positioning statements
Now that we have an informed idea of your product, we can develop a tight concept or product plan. This can include detailed product and packaging design, functional prototypes, deeper cost and channel economics, supplier identification and production planning.
Once again tapping into our rapid insights tool, we develop and test your product. We typically develop stimuli to bring ideas to life, and include key stakeholders or retail / channel partners.
● Concept test
● Messaging and packaging
● Deeper feedback
Okay we’ve developed, tested and refined your amazing product. Now it’s time to develop a launch action plan.
● Launch Plan
● Success criteria
● Check-in Plan
PROJECTS + DELIVERABLES
Consumer goods, retail, consumer tech companies who want to accelerate their ideas through quick consumer insights, competitive mapping, alignment of brand proposition to target consumer.
Venture capital groups seeking to evaluate marketplace and target consumer strengths and risks of a potential investment target, or start-ups planning on venture capital who wish to strengthen the story of why they will win in the marketplace.
Executives of medium to large sized companies that need disruptive thinking without disrupting their day-to-day operations, or ideas to revitalize their brand in the marketplace.
Start-up companies that need help defining their innovation process, including the best way to mine actionable consumer insights.